Drug manufacturer GlaxoSmithKline has launched its first consumer-focused campaign in support of its vaccine Cervarix. The vaccine protects against the viruses HPV 16 and 18, which are known to cause most cases of cervical cancer.
The campaign's centerpiece is a 30-second TV spot called "Tattoo Punch" (there is also a French-language version). The spot opens on a blurry silhouette of a woman and slowly advances through a series of screens bearing typewritten facts regarding cervical cancer, such as "up to 4 out of 5 women will be infected with the virus that causes cervical cancer" and "every 6 hours, one Canadian woman is diagnosed with cervical cancer."
The images are accompanied by a melancholy piano line and voiceover reciting the sobering statistics.
After the final revelation that "every day, one of us dies of cervical cancer" appears on the screen, viewers see a close-up of the woman's face, her mouth set in determination...
A very empowering commercial made by Cervarix, a Cervical Cancer Preventing drug quickly grabs your attention due to the "out of the Ordinary" grey one and blurred vision. The voices in the background emphasize the amount of women who go face this type of cancer and the women standing up against it. The music is what really gets me thought, the screaming and the punch threw the glass is what makes the commercial empowering. By saying "One of us dies" they try to unite all women and make them feel part of something to give them the courage to stand up to Cancer. I was watching Much Music and every commercial break this one would come up. They are reaching for young audiences to get vaccinated at a younger age before it is to late. The commercial even grabbed my attention quickly which made me feel like i needed to post it.
whats the name of the song tho?
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